Emotions are reactions to a consumer's appraisal of a situation.
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Q3: Esteem needs are needs for personal fulfillment.
Q5: Utilitarian motivation is a desire to acquire
Q6: Shopping involvement represents the personal relevance of
Q6: Consumers with very high involvement in some
Q7: Maslow's hierarchy of needs describes consumers as
Q9: Cleaning products and personal hygiene products like
Q10: Situational involvement often comes about when consumers
Q11: Human motivations are oriented toward two key
Q12: Motivations are the inner reasons or driving
Q13: An intervening variable is one that changes
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