There is a consensus among researchers that the best way to measure consumer emotions is with autonomic measures..
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Q23: PANAS measures of emotions include physiological responses
Q32: One advantage of using autonomic measures to
Q33: Outcomes appraisal focuses on the future and
Q33: Personality characteristics can affect the way consumers
Q34: The PAD scale is generally applied to
Q35: Mood is a transient and general cognitive
Q36: Zone refers to the extremely high emotional
Q40: Autonomic measures or emotions are those responses
Q41: The "emotional effect on memory" refers to
Q42: Emotion and cognition are closely related.
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