Which theory describes consumers as addressing a finite set of prioritized needs, from physiological, to safety and security, to belongingness and love, to esteem, to self-actualization?
A) Skinner's classical conditioning
B) Maslow's hierarchy of needs
C) operant conditioning
D) utilitarian/hedonic theory of needs

Question

Quizplus · Accepted Answer

Maslow's hierarchy of needs describes consumers as prioritizing their needs, starting from basic physiological needs, moving onto safety and security, then to belongingness and love, to esteem, and finally self-actualization. This theory suggests that consumers will fulfill their lower-level needs before moving up to fulfill the higher level needs, and that these needs drive consumer behavior.

Which Theory Describes Consumers as Addressing a Finite Set of Prioritized