Which term represents the feelings a consumer has about a particular product or activity?
A) cognition
B) affect
C) mood
D) nostalgia

Question

Quizplus · Accepted Answer

Affect refers to the emotional reactions or feelings that a consumer has about a particular product or activity. Cognition refers to the mental processes and knowledge that a consumer has about a product, while mood refers to a general state of emotional feeling that is not necessarily specific to a particular product or activity. Nostalgia refers to a sentimental longing or wistful affection for the past.

Which Term Represents the Feelings a Consumer Has About a Particular