Marketers, like McDonalds restaurants, love to tell stories about customer experiences. Chelsea, who has four brothers, has vivid memories of the Saturday mornings once a month when her father used to take her out for breakfast at McDonalds. It was their special time together where she got her dad all to herself. Which term best describes Chelsea's memories of these events?

Question

Quizplus · Accepted Answer

Autobiographical memories are personal memories of specific events or episodes in one's life, such as Chelsea's memories of going to McDonald's with her father. These memories are unique to each individual and are often associated with strong emotional feelings.

Marketers, Like McDonalds Restaurants, Love to Tell Stories About Customer