Researchers for One Company Are Interested in Examining a Combination

Researchers for one company are interested in examining a combination of consumer traits and the total effect of the collection of traits in influencing consumers to purchase their products instead of focusing on one particular trait. These researchers believe that the prediction of individual behaviour will be stronger by using this approach. What is the term for this approach?

A) nomothetic perspective
B) multidimensional perspective
C) universal approach
D) multiple-trait approach