Danielle is a very careful shopper and has a tendency to focus on getting the most for her money. She bids for items on eBay, uses coupons whenever she can, and purchases items on sale to save money. However, she will pay more for a brand if she thinks it is the best one to meet her and her family's needs. Which trait is Danielle exhibiting?

Question

Quizplus · Accepted Answer

Danielle is exhibiting value consciousness because she is looking to get the most for her money but will also pay more for a brand that meets her needs. This shows that she is conscious of both the value and quality of her purchases. Materialism would involve a focus on obtaining possessions for their own sake, competitiveness would involve a desire to outdo others in acquiring possessions, and idiographic consciousness would involve a focus on self-expression through possessions.

Danielle Is a Very Careful Shopper and Has a Tendency