Which trait refers to the degree to which consumers enjoy engaging in effortful factual information processing?

Question

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The trait that refers to the degree to which consumers enjoy engaging in effortful factual information processing is called "need for cognition." Consumers with a high need for cognition enjoy thinking and often engage in activities such as reading, debate, and problem-solving that involve effortful thinking and information processing.

Which Trait Refers to the Degree to Which Consumers Enjoy