Which of the Following Is NOT a Criticism of the Trait

Which of the following is NOT a criticism of the trait approach to studying personality?

A) Personality traits have not traditionally been shown to be strong predictors of consumer behaviour relative to other explanatory variables.
B) Personality traits are sometimes hard to measure, and researchers often use measures with questionable validity.
C) Consumer traits generally do not predict specific brand selections.
D) It is impossible to objectively assign a personality trait score to an individual consumer.