When Honda first introduced the Odyssey, its offering in the mini-van category, it was promoted as "the Honda of mini-vans." Honda was building upon of its reputation for marketing reliable and dependable automobiles. Which brand personality dimension does this illustrate?

Question

Quizplus · Accepted Answer

The promotion of the Odyssey as "the Honda of mini-vans" emphasizes the brand's competence and reliability, highlighting its reputation for producing dependable automobiles. Therefore, this illustrates the competence brand personality dimension.

When Honda First Introduced the Odyssey, Its Offering in the Mini-Van