Which term refers to the finding that consumers who experience significant life events at approximately the same age are greatly influenced by the events?

Question

Quizplus · Accepted Answer

The term that refers to the finding that consumers who experience significant life events at approximately the same age are greatly influenced by the events is called the cohort effect. A cohort is a group of individuals who share a common characteristic, such as being born in the same year or experiencing a particular event at the same stage of life. The cohort effect suggests that the shared experiences of a group can shape their attitudes, behaviors, and beliefs in a similar way.

Which Term Refers to the Finding That Consumers Who Experience