Which self-concept represents the image that a consumer would like others to have about him or her?

Question

Quizplus · Accepted Answer

The ideal social self is the self-concept that represents the image that a consumer wants others to have about themselves. It is the image that the consumer wishes to project to others, rather than their true or actual self which represents their true opinions, beliefs, and characteristics. The possible self and extended self are not directly related to the way a consumer wishes to be perceived by others.

Which Self-Concept Represents the Image That a Consumer Would Like