Consumers don't like to pay for automobile insurance, but they know that they can be fined heavily if stopped by the police and they don't have proof of insurance. Therefore, their attitude toward insurance is based on the belief that it will eliminate the punishment they could incur if they don't have insurance. According to the functional theory of attitudes, which function does this attitude toward insurance perform?
A) knowledge
B) utilitarian
C) ego-defensive
D) value-expressive

Question

Quizplus · Accepted Answer

The utilitarian function of attitudes relates to the belief that a product or service will provide functional benefits or fulfill a practical purpose. In this case, the attitude toward insurance is based on the belief that it will eliminate the punishment of being fined by the police.

Consumers Don't Like to Pay for Automobile Insurance, but They