In constructing a television advertisement, Henry does not know if he should put the information about his fragrance company's new cologne near the beginning or the end of the commercial. What issue is he dealing with?
A) medium appeal
B) message appeal
C) message effect
D) serial position effect

Question

Quizplus · Accepted Answer

Henry is dealing with the serial position effect, which refers to the likelihood of people remembering the first and last items in a series or list better than those in the middle. By placing the new cologne information at the beginning or the end, Henry can increase the chances of viewers remembering it.

In Constructing a Television Advertisement, Henry Does Not Know If