Which term refers to the process by which consumers come to learn a culture other than their natural, native culture?

Question

Quizplus · Accepted Answer

Acculturation is the process by which consumers come to learn and adopt a culture other than their natural, native culture. Patriotation and climatation are not relevant terms in this context, and while enculturation is related to the process of learning a culture, it specifically refers to the process of learning one's own native culture.

Which Term Refers to the Process by Which Consumers Come