Which term refers to the degree to which consumers feel a sense of belonging to the culture of their ethnic origins?

Question

Quizplus · Accepted Answer

Ethnic identification refers to the degree to which consumers feel a sense of belonging to the culture of their ethnic origins. Ethnocentrism, on the other hand, refers to the belief that one's own culture is superior to all others, while ethnic roots and acculturation are related concepts, but do not directly refer to the sense of belonging to one's ethnic culture.

Which Term Refers to the Degree to Which Consumers Feel