Some consumers believe that their ethnic group is superior to others and that the products that come from their native land are superior to other products. What is the term for this belief?

Question

Quizplus · Accepted Answer

Consumer ethnocentrism is the belief that products and services from one's own ethnic group or country are superior to those from other ethnic groups or countries. It can lead to a bias against purchasing products from other cultures and can limit international marketing efforts.

Some Consumers Believe That Their Ethnic Group Is Superior to Others