Which term refers to a socialization process by which consumers' behaviours slowly adapt to a culture through a series of rewards and sanctions?

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The term that refers to a socialization process by which consumers' behaviours slowly adapt to a culture through a series of rewards and sanctions is shaping. Shaping involves encouraging and rewarding specific behaviours while discouraging or punishing others in order to shape the individual's behavior to conform to cultural norms.

Which Term Refers to a Socialization Process by Which Consumers