A microculture is less significant than the overall culture in terms of the potential influence on consumer behaviour.

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A microculture refers to a smaller, more specific subgroup within a larger culture, such as a particular social class, ethnicity, or hobby group. While the overall culture certainly has a significant impact on consumer behaviour, microcultures can also have a strong influence, particularly in terms of more niche preferences and consumption patterns. Therefore, a microculture may be just as significant or even more so than the overall culture in certain contexts.

A Microculture Is Less Significant Than the Overall Culture in Terms