In an Effort to Reach Out to Female Athletes, Adidas

In an effort to reach out to female athletes, Adidas launched a new running shoe that will help women when they're hitting the pavement. Why did the global athletic brand most likely design the Adidas PureBoost X specifically for women?

A) It identified a role conflict between men and women.
B) It identified a need for women to be divergent and define themselves.
C) It identified a distinct male and female segment in the running shoe category.
D) It identified a distinct societal expectation between men and women.