Which term refers to a culturally defined group to which a consumer belongs based on resources like prestige, income, occupation, and education?
A) cohort
B) generation
C) homogamous group
D) social class

Question

Quizplus · Accepted Answer

Social class refers to a culturally defined group based on factors such as income, occupation, education, and other resources. It can influence consumer behavior and purchasing decisions. Choices A, B, and C are not entirely related to the definition of social class.

Which Term Refers to a Culturally Defined Group to Which