
Baby Boomer Scenario
The oldest of the large Baby Boom generation have reached retirement age, but many are finding they don't want to retire and are asking themselves, "What should I do next?" According to Statistics Canada, the number of people over the age of 55 that are employed had risen to 39.4% in 2010 from 30.5% only 13 years earlier. One survey in the U.S. found that half of Americans between the ages of 44 and 70 want to move on to an "encore career" instead of retiring to a life of leisure like previous generations. Many of these encore careers combine income with social impact, meaning these individuals want to do something that can change the world. "Social sector" industry jobs, such as health care, educational services, nonprofits, performing arts, museums, and libraries, are expected to experience robust growth in the next decade, fitting nicely with the aspirations of the Baby Boom generation.
-Refer to Baby Boomer Scenario. Which type of microculture best describes all Baby Boomers?
A) ethnic
B) income and social class
C) psychographic
D) generational
Correct Answer:
Verified
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The oldest of the large
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