A relevant group is a group of individuals that has significant relevance for a consumer and that has an impact on the consumer's evaluations, aspirations, and behaviour.
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Q6: Professional organizations like the Canadian Marketing Association
Q7: An aspirational group is a group in
Q9: A focal group is a group that
Q10: Brand communities are groups of consumers who
Q11: Groups with status power result in consumers
Q14: A formal group is a group in
Q15: Social ties in secondary groups are very
Q17: Social power refers to the ability of
Q19: A nonconformity group is a group that
Q20: Legitimate power is often based on authority.
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