The hedonic influence of groups refers to the ways in which consumers internalize a group's values or the extent to which consumers join groups to express their own closely held values and beliefs.

Name: The hedonic influence of groups refers to the ways in which consumers internalize a group's values or the extent to which consumers join groups to express their own closely held values and beliefs.
Brand: Quizplus
Rating: 4.8 (43 reviews)

Question

Quizplus · Accepted Answer

This is the value-expressive influence of groups.

The Hedonic Influence of Groups Refers to the Ways in Which