Group influence on brand selection tends to be strong for "public" products, such as blue jeans and automobiles.

Question

Quizplus · Accepted Answer

Group influence is generally stronger for products that are visible to others and have a social aspect, such as clothing, cars, and gadgets. These products are often considered status symbols, and people may want to conform to the group's expectations or seek approval by selecting a certain brand.

Group Influence on Brand Selection Tends to Be Strong for "Public