Which term refers to a group of individuals that has significant relevance for a consumer and that has an impact on the consumer's evaluations?
A) hierarchical group
B) cultural group
C) reference group
D) assimilation group

Question

Quizplus · Accepted Answer

A reference group is a group of individuals that a consumer relates to and whose opinions or behaviors are important to them. This group can have a direct impact on the consumer's evaluation of a product or service, and can influence their purchase decisions. Hierarchical groups refer to structured groups with clear roles and positions, cultural groups refer to groups that share a common culture or lifestyle, and assimilation groups refer to groups where an individual is trying to fit in or assimilate to the norms of the group.

Which Term Refers to a Group of Individuals That Has