Members of the Canadian Marketing Association know each other professionally and meet once a year at the CMA Summit. Some members work on research together, but most do not see each other any other times except for during this conference. Which type of group is the Canadian Marketing Association for its members?

Question

Quizplus · Accepted Answer

The Canadian Marketing Association is a secondary group for its members because they only interact professionally at the yearly conference and do not have ongoing personal relationships outside of this context.

Members of the Canadian Marketing Association Know Each Other Professionally