Carla was thinking about buying a new car, so she asked a co-worker, Barbara, about her new Honda CRV. She wanted to know more about the car and was wondering if paying the extra money for the navigation system was worth it. Barbara told her how much she liked her CRV and all the benefits of having the system and said it was definitely worth the cost. Carla bought a CRV with the navigation system after talking to Barbara. Which type of reference group influence had an impact on Carla's purchase?

Question

Quizplus · Accepted Answer

The type of reference group influence that had an impact on Carla's purchase was informational, as Carla sought out information from Barbara in order to make an informed decision about whether or not the navigation system was worth the cost. The other options (product, primary, and utilitarian) do not accurately describe the type of influence that occurred in this scenario.

Carla Was Thinking About Buying a New Car, So She