Which type of word-of-mouth communication comes naturally when consumers truly enjoy a product or service and they want to share their experiences with others?
A) primary
B) organic
C) unscripted
D) hedonic

Question

Quizplus · Accepted Answer

Organic word-of-mouth communication comes naturally when consumers truly enjoy a product or service and they want to share their experiences with others. Primary word-of-mouth communication refers to intentional sharing of information by a source, while unscripted refers to spontaneous and often negative sharing of information. Hedonic is a term typically used to describe the pleasure or satisfaction gained from using a product or service.

Which Type of Word-Of-Mouth Communication Comes Naturally When Consumers Truly