Beth and her girlfriends are 13 years old and are discovering make-up. They talk to each other about the different products and brands that they've tried. They love to talk about this and share their experiences with each other. Which type of word-of-mouth does this represent?

Question

Quizplus · Accepted Answer

This represents organic word-of-mouth because it is a natural, spontaneous conversation among friends without any external incentives or scripting.

Beth and Her Girlfriends Are 13 Years Old and Are