Procter and Gamble gives products to mothers and encourages them to discuss them in a blog targeted to new mothers. The goal is to stimulate positive word-of-mouth communications about their products. What type of word-of-mouth is P&G trying to stimulate?

Question

Quizplus · Accepted Answer

P&G is trying to stimulate "amplified" word-of-mouth, which involves encouraging or facilitating discussions about their products through deliberate marketing efforts.

Procter and Gamble Gives Products to Mothers and Encourages Them