Advertisers love to feature their advertisements during the 8pm to 10 pm prime time viewing hours. This is the time when most people watch television and will be most receptive to their ads. Which term refers to the practice of running advertisements primarily at times when customers will be most receptive to the messages?
A) advertiming
B) flighting
C) recency
D) circadian cycle

Question

Quizplus · Accepted Answer

Advertiming refers to the practice of running advertisements at specific times when customers are more likely to be receptive to the message. This involves analyzing consumer behavior patterns and identifying the best times to air ads based on factors such as the target audience, media habits, and schedules.

Advertisers Love to Feature Their Advertisements During the 8pm to 10