Anthropologie is a retail store targeted toward women and offers trendy clothing and housewares. The stores are different from other stores and are designed to give the perception that the store is hip and unique, just like its shoppers. The goal is to create an emotionally rewarding environment in an attempt to produce high hedonic shopping value. What is this an example of?

Question

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This is an example of affective quality, as the store is designed to create an emotionally rewarding environment for the shopper.

Anthropologie Is a Retail Store Targeted Toward Women and Offers