Which of the following effects is attributable to background music?
A) The speed of the background music determines the speed at which consumers shop.
B) The presence of background music has been found to decrease quality perceptions relative to an environment with no background music.
C) Country music used in the background contributes to discount store perceptions.
D) Incongruent music increases consumers' quality perceptions.

Question

Quizplus · Accepted Answer

Background music can influence consumer behavior, and studies have shown that faster music can lead to quicker shopping speeds, while slower music can slow down the pace at which consumers shop.

Which of the Following Effects Is Attributable to Background Music