Which statement best describes crowding in a retail setting?
A) A high degree of crowding produces the most positive outcome in terms of shopping affect, purchase behaviour, consumer satisfaction, and shopping value.
B) The absence of other consumers produces the most positive outcome in terms of shopping affect, purchase behaviour, consumer satisfaction, and shopping value.
C) Crowding affects hedonic shopping value in a positive linear fashion.
D) A mild degree of crowding produces the most positive outcome in terms of shopping affect, purchase behaviour, consumer satisfaction, and shopping value.

Question

Quizplus · Accepted Answer

Research has shown that a mild degree of crowding can lead to positive outcomes in terms of shopping affect, purchase behavior, consumer satisfaction, and shopping value. However, high degrees of crowding can have negative effects on consumer behavior and satisfaction. The absence of other consumers can create a sense of loneliness and lack of social interaction in the retail setting. Crowding also affects hedonic shopping value in a curvilinear rather than a linear fashion, with moderate levels of crowding producing the highest level of hedonic value.

Which Statement Best Describes Crowding in a Retail Setting