Consumer decision making always focuses on the purchase of a product or service.
Correct Answer:
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Q1: Habitual decision making typically occurs in low-involvement,
Q2: Physical risk is the risk associated with
Q9: The rational decision-making perspective assumes that consumers
Q13: With limited decision making, no comparison between
Q14: Perceived risk refers to the perception of
Q17: The decision-making approach that is used depends
Q19: The behavioural influence decision-making perspective assumes that
Q21: External search includes gathering information from sources
Q31: Prepurchase search activities are focused on locating
Q38: Brand loyalty enables consumers to reduce searching
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