Which decision-making perspective assumes that consumers diligently gather information about purchases, carefully compare various brands of products on salient attributes, and make informed decisions regarding what brand to buy?
A) rational decision-making
B) experiential decision-making
C) behavioural influence decision-making
D) intensive decision-making

Question

Quizplus · Accepted Answer

This perspective assumes that consumers carefully gather information and make informed decisions based on the attributes of the products.

Which Decision-Making Perspective Assumes That Consumers Diligently Gather Information About