Which type of value is often a focus in the experiential decision-making perspective?
A) immediate
B) utilitarian
C) hedonic
D) rational

Question

Quizplus · Accepted Answer

The experiential decision-making perspective focuses on hedonic value, which is the subjective pleasure or enjoyment derived from a product or service. This approach emphasizes the emotional and sensory experiences associated with a purchase, rather than just the practical benefits.

Which Type of Value Is Often a Focus in the Experiential