Ava is considering three criteria when selecting a new winter parka: shell, insulation, and sourcing ethics. She has come down to two brands Canada Goose and North Face. What is the term for the evaluative criteria that are related to her actual choice?
A) primary criteria
B) performance criteria
C) consideration criteria
D) determinant criteria

Question

Quizplus · Accepted Answer

The term for the evaluative criteria that are related to Ava's actual choice is determinant criteria. This is because these criteria will ultimately determine which brand she chooses, and they are the most important factors in making her decision. The other answer choices are not completely incorrect but do not accurately describe the specific criteria in this scenario. Primary criteria refers to the most important criteria in a decision-making process, performance criteria refers to the effectiveness of the product, and consideration criteria refers to the criteria that may be taken into account but not necessarily the determining factors in the decision.

Ava Is Considering Three Criteria When Selecting a New Winter