Expectations may be thought of as preconsumption beliefs of what will occur during an exchange and/or consumption of a product.
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Q26: Expectations do not affect performance perceptions.
Q27: Consumer expectations can directly impact satisfaction, but
Q28: According to the expectancy/disconfirmation theory of consumer
Q29: According the expectancy/disconfirmation theory, expectations can only
Q30: Performance perceptions can directly influence consumer satisfaction
Q32: Ideal expectations are expectations that a consumer
Q33: The tendency for expectations to guide performance
Q34: Consumer expectations have three components: locus, control,
Q35: Research has indicated that when expectations are
Q36: Consumers form expectations based on a number
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