According the Expectancy/disconfirmation Theory, Expectations Can Only Impact Satisfaction Through
According the expectancy/disconfirmation theory, expectations can only impact satisfaction through the disconfirmation process.
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Q24: If performance perceptions exactly match what was
Q25: An inequitable exchange can occur when a
Q26: Expectations do not affect performance perceptions.
Q27: Consumer expectations can directly impact satisfaction, but
Q28: According to the expectancy/disconfirmation theory of consumer
Q30: Performance perceptions can directly influence consumer satisfaction
Q31: Expectations may be thought of as preconsumption
Q32: Ideal expectations are expectations that a consumer
Q33: The tendency for expectations to guide performance
Q34: Consumer expectations have three components: locus, control,
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