Ideal expectations are expectations that a consumer forms regarding what he or she thinks should happen given the level of work that he or she has put into the experience.
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Q27: Consumer expectations can directly impact satisfaction, but
Q28: According to the expectancy/disconfirmation theory of consumer
Q29: According the expectancy/disconfirmation theory, expectations can only
Q30: Performance perceptions can directly influence consumer satisfaction
Q31: Expectations may be thought of as preconsumption
Q33: The tendency for expectations to guide performance
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