Performance Perceptions Can Directly Influence Consumer Satisfaction Formation Independent of the Disconfirmation
Performance perceptions can directly influence consumer satisfaction formation independent of the disconfirmation process, particularly when expectations are high.
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Q25: An inequitable exchange can occur when a
Q26: Expectations do not affect performance perceptions.
Q27: Consumer expectations can directly impact satisfaction, but
Q28: According to the expectancy/disconfirmation theory of consumer
Q29: According the expectancy/disconfirmation theory, expectations can only
Q31: Expectations may be thought of as preconsumption
Q32: Ideal expectations are expectations that a consumer
Q33: The tendency for expectations to guide performance
Q34: Consumer expectations have three components: locus, control,
Q35: Research has indicated that when expectations are
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