The De Beers diamond company advises men to spend two months' salary for a diamond engagement ring for their beloved because "A Diamond Is Forever." Interestingly, diamond engagement rings didn't have much meaning in the United States prior to 1930 or so; therefore, diamond engagement rings derive their value from culture. What is the term for this process that has occurred with diamonds?

Question

Quizplus · Accepted Answer

The term for this process is meaning transference, which is the process by which a symbol or object gains meaning or importance through its cultural associations or use. In the case of diamond engagement rings, the meaning and importance were created and reinforced through cultural messaging and advertising by the diamond industry.

The De Beers Diamond Company Advises Men to Spend Two