Which term refers to a mild, positive emotional state resulting from a favourable appraisal of a consumption outcome?

Question

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Consumer satisfaction refers to a mild, positive emotional state resulting from a favourable appraisal of a consumption outcome. Option A, cognitive dissonance, refers to a negative emotional state resulting from an inconsistency between attitudes or beliefs. Option B, cognitive transference, is not a term commonly used in consumer behaviour or marketing. Option C, service quality, pertains to the perception of how well a service meets or exceeds customer expectations.

Which Term Refers to a Mild, Positive Emotional State Resulting