During the eighteenth century, rising consumerism in the American colonies was encouraged by

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Rising consumerism in the American colonies was encouraged by both increasing class distinctions within society and the association of material possessions with personal virtue and refinement. The wealthiest individuals in society began to use material possessions as a display of their status and refinement, which trickled down to the middle class as they sought to emulate the elite. Additionally, access to consumer credit allowed individuals to obtain goods they could not afford to pay for upfront, further fueling consumerism.

During the Eighteenth Century, Rising Consumerism in the American Colonies