Bart likes to paint moustaches on the faces of people in advertisements. He also changes the words in the ads to something bad. He recently saw a McDonalds poster ad on the street and strategically placed letters "EAT?" after the McDonald's arch. Which of the following describes Bart's behaviour?

Question

Quizplus · Accepted Answer

Bart's behaviour can be classified as culture jamming, which involves a form of protest against mainstream advertising and consumerism by altering or manipulating ads with the aim of changing their intended message or challenging their values. Bart's actions involve subverting the meaning of the original message and using it to promote his own agenda or critique the brand, which is a common tactic in culture jamming. Identity theft, dysfunctional marketing behaviour, and road rage do not accurately describe Bart's behaviour in this scenario.

Bart Likes to Paint Moustaches on the Faces of People