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A Toy Company Has Found Out That Its New Stuffed

Question 127

Multiple Choice
A toy company has found out that its new stuffed animal the "Sophie Monkey" is going to be the hit of the holiday season. To further increase its profit the company has decided to limit the quantity in certain areas so it can raise the price. Which part of the marketing mix is being used unethically?

A toy company has found out that its new stuffed animal the "Sophie Monkey" is going to be the hit of the holiday season. To further increase its profit the company has decided to limit the quantity in certain areas so it can raise the price. Which part of the marketing mix is being used unethically?


A) product
B) place
C) price
D) promotion

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