If public concern and interest in data security issues increased after a number of television and newspaper stories about "hacking," it would be an example of the media's ________ power.
A)agenda-setting
B)framing
C)priming
D)indexing

Question

Quizplus · Accepted Answer

Agenda-setting power refers to the media's ability to influence the importance placed on certain issues by the public through the amount and type of coverage they provide. In this scenario, the media coverage is increasing public concern and interest in data security issues, indicating an example of agenda-setting power. Framing power involves how the media presents a particular issue or event, priming power refers to the media's ability to influence the way people interpret information, and indexing power relates to the media's tendency to draw on official sources for information. While these powers may also be at play in this scenario to some extent, agenda-setting power is the most relevant.

If Public Concern and Interest in Data Security Issues Increased