________ is the practice of tailoring campaign messages to individuals in small, homogenous groups.

Question

Quizplus · Accepted Answer

Micro-targeting is the practice of tailoring campaign messages to individuals in small, homogenous groups based on their demographics, psychographics, and other personal data. This allows campaigns to deliver more personalized messages that resonate with voters on a deeper level than mass messaging. Winnowing is the process of reducing the number of candidates or options in a race or selection process. Message bundling refers to grouping multiple campaign messages together in a single communication. Redlining is the practice of denying loans, insurance, or other services to individuals or neighborhoods based on race or other demographic factors.

________ Is the Practice of Tailoring Campaign Messages to Individuals